INTERNATIONAL BUSINESS GAME Intercultural creativity among peoples of the Atlantic zone

This is a student project run by one or more professors from each participating institution. The project consists to imagine and implement an intercultural event, presenting the cultural characteristics of all the Atlantic peoples. The event should also serve to market the Atlantic region as a maritime and coastal tourist destination and academic.

The universities or business schools which can participate:
- Brest Business School for France
- Waterford Institute of Technology for Ireland
- Cardiff Business School for Wales
- Napier University for Scotland

Each campus will be represented by a group of students. Ideally the group will be composed of students from different cultures and will not exceed 10 members.

Project Duration: 3-4 months

The events will be evaluated by a jury consisting of representatives of the participating campuses and other actors in society: the tourist office managers or regional politicians, the actors of maritime and coastal tourism, etc.

Sectors of Activity:
other
Other Sector of Activity:

Higher Education

Funding other:

Not yet identified

Objective:

Teaching and developing intercultural management through a game
Bring together students from different countries of the Atlantic arc
Promote the countries of the Atlantic arc
Increase academic partnerships between universities and schools of the Atlantic Arc

Beneficiaries:

Existing partners
- Brest Business School for France
- Waterford Institute of Technology for Ireland
- Cardiff Business School for Wales
- Napier University for Scotland
…and tourism agencies, services of the concerned regions

Main activities:

Learning

Main deliverables:

4 touristic events

Partners needed:

No, as already existing partners
- Waterford Institute of ,Technology for Ireland
- Cardiff Business School for Wales
- Napier University for Scotland

Timetable:

Founding the partners : 2016
Creating the business game : January to august 2017
Playing the game during 3 years : 2017, 2018 and 2019

Geographical target area:

Scotland, Wales, Ireland, France

Countries:
France
Ireland
United Kingdom
Budget: To be defined
Name of Organisation: Brest Business School
Country: France
Contact person: 
Luc PONTET
Email: